Bathtub to Huge Shower Remodeling Trend: What do hotels think they are doing?

There is a trend in hotel bathroom remodels. They eliminate the bathtub (often a bath-shower combo) and put in a tiled large shower instead. This, they believe, makes the whole en-suite bathroom much more desirable.

Budget Travel.com, as early as 2011, noted this trend. They pointed out that Holiday Inn has gone from 95 percent of its newly built hotels having a bathtub 10 years ago to only 55